Case Study: Combatting the Shift to 1st Price Auctions with Optimal Price Discovery
IPONWEB’ Optimal Price Discovery solution helped a full-service digital agency specialising in performance marketing mitigate the cost impact of shifting or undeclared programmatic auction dynamics. This machine learning-powered technology makes real-time predictions to determine the optimal clearing price for a given impression opportunity, while still preserving or even increasing campaign delivery and performance across campaigns.
18% Reduction in media costs across all SSPs
39% Decrease in Cost-per-Acquisition
4X Growth in overall programmatic ad Spend
6X Growth in number of conversions generated