Solutions | IPONWEB BUY SIDE SOLUTIONS

Differentiated Programmatic Buying

As media continues to splinter and user attention fragments across devices, finding your target audiences cost-efficiently and at scale becomes increasingly difficult. Demands for increased transparency, and more thoughtful consumer privacy, along with persistent concerns around fraud, viewability, attribution, and data only add complexity and confusion to the media buying process.

IPONWEB

MEDIA BUYING SOLUTIONS

Case Study: Combatting the Shift to 1st Price Auctions with Optimal Price Discovery

IPONWEB’ Optimal Price Discovery solution helped a full-service digital agency specialising in performance marketing mitigate the cost impact of shifting or undeclared programmatic auction dynamics. This machine learning-powered technology makes real-time predictions to determine the optimal clearing price for a given impression opportunity, while still preserving or even increasing campaign delivery and performance across campaigns.

18% Reduction in media costs across all SSPs
39% Decrease in Cost-per-Acquisition
4X Growth in overall programmatic ad Spend
6X Growth in number of conversions generated

IPONWEB

NEWS & INSIGHTS

What Is IDFA?

Meet the People Behind Adtech: Q&A with Niraj Nagpal – IPONWEB

IPONWEB on the State of Programmatic

Use of in-house programmatic trading desks has quadrupled since 2016