DEMAND | Big data processing and log matching services

Programmatic Analytics and Intelligence

Today‚Äôs media buyer generates huge volumes of data across many disparate systems and varied formats, which makes it difficult to extract meaningful or actionable insights. IPONWEB’s big data transformation, processing and log matching services empower media buyers to collect, organize and manage proprietary data assets in actionable ways to uncover business insights that drive real outcomes.

Data processing and log matching use cases

Campaign and 1st party data merger
Prediction and optimisation models to inform buying strategies and increase conversions

User journey analysis
Buyer behaviour and conversion analysis to detect specific user patterns and inform buying strategies

Custom segment generation
Unique client-specific audience segments

Descriptive attribute analysis
Custom reporting based on client-defined custom set of user attributes