DEMAND | The MediaGrid

Supply curation tools for agency buyers

As digital buying increasingly shifts to programmatic channels, the long-established relationship between agencies, brands, and publishers has been disrupted. Publishers are at risk of being further disintermediated by technology providers while agencies are limited in demonstrating the unique value that they can offer brands.  

The MediaGrid was designed by IPONWEB to combat these challenges by bringing buyers and sellers closer together and empowering both sides with powerful supply curation and management tools to drive greater trading efficiency, performance, and value in programmatic.

Differentiation
Enables differentiated buying strategies to drive greater performance

Proximity
Restores proximity and buying relationships between the buy and sell sides

Transparency
Provides full visibility into all bidstream data, supply pathways, and fees

 

Click here to learn more about The MediaGrid.