The MediaGrid was designed by IPONWEB to combat these challenges by bringing buyers and sellers closer together and empowering both sides with powerful supply curation and management tools to drive greater trading efficiency, performance, and value in programmatic.
Differentiation
Enables differentiated buying strategies to drive greater performance
Proximity
Restores proximity and buying relationships between the buy and sell sides
Transparency
Provides full visibility into all bidstream data, supply pathways, and fees
