OUR SOLUTIONS

Empowering Differentiation in Media Trading

At IPONWEB, we recognise that every company is different. That’s why we take a partnership approach to develop solutions perfectly fitted to our customers’ business goals and amplify their unique value.

Our Solutions

IPONWEB is the only company that offers complex platform customisation alongside massively scaled infrastructure, providing media traders the technological flexibility and control they require without sacrificing access to global media, data, and services.

Our solutions are highly flexible, extensible and adaptable to a client’s unique business needs, performance requirements, data assets, and goals.

DEMAND

Purpose-built demand solutions that help agencies, brands, and other media buyers unlock differentiation, performance, & competitive advantage in an increasingly commoditized landscape.

SUPPLY

A comprehensive suite of tools for publishers and sell-side partners to regain control of their monetization strategies, data assets, and technology stack to maximize yield for every impression.

TELEVISION

A cross-screen, audience planning and media trading solution for local TV broadcasters that unlocks tremendous value and efficiencies for both media sellers and advertisers alike.

IPONWEB ADVANTAGE

PURPOSE-BUILD TECHNOLOGY SOLUTIONS

Differentiation

IPONWEB deploy unique buying and media trading bid strategies for every client; we create sophisticated offerings that build your competitive advantage.

Data Intelligence

We help to create value from data and intelligence in programmatic media trading and enable our clients to differentiate themselves via their data intelligence on top of an open infrastructure.

Transparency

De-clutter the supply path to reduce unnecessary fees and restore proximity to supply; gain full visibility into buying activity, and extend that intelligence to clients. We provide log-file level visibility into all trading activity, platform fees, and development costs.

Impact

Enable buying strategies tied to client-specific business outcomes as well as measure and prove the incremental impact of all buying activities.

Independence

IPONWEB is a tech company, not a media company. We take no stake in media; every solution engineered to drive to client’s best outcomes.

Expertise

Unmatched expertise applying ML to programmatic buying with a track record of success delivering against complex business goals and outcomes.