The Global Advertising Technology Infrastructure & Marketplace for the Real-Time Ecosystem

IPONWEB has a vision for the programmatic and media trading ecosystem that is open, transparent and easy to access – enabling many different kinds of businesses to buy or sell media in real-time, all in their own unique way. BidSwitch was created to help solve many of the underlying technical challenges and inefficiencies that hamper platform interconnectivity and trading at the infrastructure level.

Today, BidSwitch connects over 350 of the ad tech industry’s premier supply and demand technology platforms across the globe. BidSwitch provides immediate and seamless access to RTB-enabled Supply and Demand Partners across all media types – display, mobile, in-App, video, native, TV, DOOH and Audio. Like a network “Switch”, BidSwitch allows partners to quickly enable new buyers/sellers, enter new geographical regions, and turn on new media types — all through a single technical integration & commercial agreement.

Enabling access is just the tip of the iceberg. BidSwitch value-adds with a range of unique services designed to make the ecosystem more efficient for all. Our fraud detection is deployed for free across the entire bid-ecosystem; we provide tools to help optimise the bidstream to make buying more economically efficient and increasingly we facilitate the distribution of valuable data and services.


Access & Efficiency

  • Demand partners gain access to 150+ Supply partners from around the around across Display, Mobile, In-App, Native, Video, TV, Audio & DOOH.
  • Supply partners gain access to 200+ Demand partners globally.
  • Once integrated, partners gain almost instantaneous access to global supply/demand reducing time-consuming one-to-one integrations.
  • Robust, self-service user interface (UI) that allows you to instantly control how you spend, bid and connect with multiple partners across the globe.
  • Extensive UI, Reporting and management features to help you seamlessly manage partners and bid-stream for both open-exchange and Deals.
  • Access to unique data and services partners at the pre-bid level.

Quality, Transparency & Fraud Control

  • Best-in-class fraud detection provided for free; ensuring high quality bid-stream access.
  • Extensive reporting and troubleshooting tools for you to support, manage and problem-solve PMP’s and deals.
  • Full transparency around pricing and preferred global currencies – we will even handle the currency conversions.

Intelligent Trafficking Technology / Throttling

  • Demand Partners can also receive major reductions in bidstream listening costs thanks to our proprietary bid-routing technology – SmartSwitch.
  • SmartSwitch optimises your bidstream to ensure you get more of the traffic you need, within your own QPS and infrastructure constraints.