IPONWEB has a vision for the programmatic and media trading ecosystem that is open, transparent and easy to access – enabling many different kinds of businesses to buy or sell media in real-time, all in their own unique way. BidSwitch was created to help solve many of the underlying technical challenges and inefficiencies that hamper platform interconnectivity and trading at the infrastructure level.
Today, BidSwitch connects over 350 of the ad tech industry’s premier supply and demand technology platforms across the globe. BidSwitch provides immediate and seamless access to RTB-enabled Supply and Demand Partners across all media types – display, mobile, in-App, video, native, TV, DOOH and Audio. Like a network “Switch”, BidSwitch allows partners to quickly enable new buyers/sellers, enter new geographical regions, and turn on new media types — all through a single technical integration & commercial agreement.
Enabling access is just the tip of the iceberg. BidSwitch value-adds with a range of unique services designed to make the ecosystem more efficient for all. Our fraud detection is deployed for free across the entire bid-ecosystem; we provide tools to help optimise the bidstream to make buying more economically efficient and increasingly we facilitate the distribution of valuable data and services.