We’ve seen a number of ‘end-to-end’ video solutions emerge in the last few years which marry owned content with an established brand name and hordes of customer data which informs both monetisation and content creation. Businesses which operate this way, like Disney and AT&T, are best set up for success says Maria Mryasova, business architect, emerging technology at IPONWEB. In this interview, Mryasova argues why ‘point-based’ solutions are no longer sufficient. Filmed at Video Rise 2018 in Lisbon.

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