Case Study: IPONWEB Opens New Revenue Streams for Dish Media Sales
DISH Media Sales worked with IPONWEB to build the industry’s first addressable programmatic TV platform that exposes data-enhanced linear TV impressions to new digital buyers, all while integrating with DISH’s legacy trafficking, campaign and creative management, delivery and reporting systems to ensure workflow and regulatory compliance.
Read more about this partnership on AdExchanger and Adweek.
A 1st-Party TV SSP built by IPONWEB helped DISH:
- Package inventory based on geography, demographics and content preference
- Expose inventory to digital video buyers on an impression basis at the HH level
- Expand access to 100+ demand sources through BidSwitch
- Create new revenue stream without hurting existing sales