DISH Media Sales worked with IPONWEB to build the industry’s first addressable programmatic TV platform that exposes data-enhanced linear TV impressions to new digital buyers, all while integrating with DISH’s legacy trafficking, campaign and creative management, delivery and reporting systems to ensure workflow and regulatory compliance.
A 1st-Party TV SSP built by IPONWEB helped DISH:
- Package inventory based on geography, demographics and content preference
- Expose inventory to digital video buyers on an impression basis at the HH level
- Expand access to 100+ demand sources through BidSwitch
- Create new revenue stream without hurting existing sales