Solutions | LINEAR AND ADVANCED TV SOLUTIONS

Cross Channel TV Marketplace

Pioneers in developing Ad Technology solutions for the video, broadcaster & Advanced TV space since 2015, IPONWEB has brought forth a new Advanced TV advertising platform, purpose-built to empower local and regional broadcasters with a white-label marketplace, tools and infrastructure required to navigate the business transition to audience based buying & selling – while maximizing the monetization of their disparate video assets.

PRODUCT FEATURES INCLUDE

Cog Icon

SALES AUTOMATION

  • Unified view of inventory
  • Audience based buying
  • Creative management
  • Planning & measurement
  • Self-service buying tools
Audience Icon

AUDIENCE
MANAGEMENT

  • Unified audience
  • Cross-media packaging
  • New inventory types

UNIFIED DECISIONING

  • Linear optimisation
  • Optimised allocation
  • Programmatic SSP
  • New format monetisation
Yield Icon

YIELD FORECASTING

  • Yield optimisation
  • State of the art forecasting
  • Cross-channel analytics

Case Study: IPONWEB Opens New Revenue Streams for Dish Media Sales

DISH Media Sales worked with IPONWEB to build the industry’s first addressable programmatic TV platform that exposes data-enhanced linear TV impressions to new digital buyers, all while integrating with DISH’s legacy trafficking, campaign and creative management, delivery and reporting systems to ensure workflow and regulatory compliance.

Read more about this partnership on AdExchanger and Adweek.

A 1st-Party TV SSP built by IPONWEB helped DISH:

  • Package inventory based on geography, demographics and  content preference
  • Expose inventory to digital video buyers on an impression basis at the HH level
  • Expand access to 100+ demand sources through BidSwitch
  • Create new revenue stream without hurting existing sales