Benefits of Building a Custom Supply Platform
Improved Partner Relationships
- Get closer to demand
- Control who has access to your inventory
- Monetise inventory across all media types – digital, audio, DOOH, TV
Best-In-Class Tech
- Define the product roadmap and system behaviors
- Optimise audiences and inventory to maximise yield across screens
- Realise exceptional results from bespoke yield and analytics tools
Ecosystem Transparency
- Gain full visibility into all bid-level activity
- Represent your own inventory to digital buyers
- Apply 1st and 3rd-party data with 100% data security
