Solutions | SUPPLY-SIDE and PUBLISHERS

Supply Side and Publisher Solutions

Take back control of your inventory, audiences, and yield strategy

Today’s media seller is challenged on multiple fronts: disintermediation, increasingly complex supply chains, data leakage, ad blocking, tech taxes, and fraud – just to name a few. IPONWEB has engineered a suite of powerful, purpose-built tools that recognise these needs and help put supply partners and publishers back in control of their inventory and monetisation strategies.

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SUPPLY SIDE TOOLS AND SOLUTIONS

CUSTOM SUPPLY SIDE PLATFORM (SSP)

PUBLISHER DEMAND ACTIVATION

PROGRAMMATIC ANALYTICS

Case Study: BUILDING A GLOBAL PUBLISHER MONETIZATION PLATFORM WITH WORDPRESS.COM

WordPress.com, the world’s largest self-publishing platform, partnered with IPONWEB to build WordAds, a first-party programmatic monetisation channel that provides advertisers with access to huge amounts of brand-safe inventory on participating WordPress.com sites and empowers the WordPress.com team with full control over their stack behavior and supply representation.

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IPONWEB IN THE NEWS

IPONWEB powers technology behind TrustX, the first online ad marketplace for premium US publishers

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