Take back control of your inventory, audiences, and yield strategy
Today’s media seller is challenged on multiple fronts: disintermediation, increasingly complex supply chains, data leakage, ad blocking, tech taxes, and fraud – just to name a few. IPONWEB has engineered a suite of powerful, purpose-built tools that recognise these needs and help put supply partners and publishers back in control of their inventory and monetisation strategies.
Case Study: BUILDING A GLOBAL PUBLISHER MONETIZATION PLATFORM WITH WORDPRESS.COM
WordPress.com, the world’s largest self-publishing platform, partnered with IPONWEB to build WordAds, a first-party programmatic monetisation channel that provides advertisers with access to huge amounts of brand-safe inventory on participating WordPress.com sites and empowers the WordPress.com team with full control over their stack behavior and supply representation.