Today’s publisher is challenged on multiple fronts: falling CPMs, data leakage, ad blocking, tech taxes, and fraud – just to name a few. To survive, publishers must take greater control of their inventory, data assets, and technology.
SSP: 1st-party trading system that enables publishers to monetise display, video, and mobile inventory via open RTB or private deals.
Deals Monetisation: A deals-only SSP that connects via BidSwitch to 200+ DSPs and enables seamless deals setup and execution without the high % of media fee that most SSPs take.
Header Container: A server-to-server integration that evaluates all demand sources holistically while providing publishers with full transparency and data security.
Forecasting & Allocation: Powerful machine learning technology to predict audience-level inventory allocations for optimal campaign planning and price evaluation.
Network Mediation: Intelligent, predictive technology that creates dynamic waterfalls in real-time at the impression level to maximise network revenue potential.
Audience Extension: Innovative solutions for monetising your 1st-party audience data securely and at scale via programmatic pipes.