empowering data partners
Our Bid Enrichment Engine sits between supply and demand partners on BidSwitch, empowering data partners to activate their data in real-time by identifying and matching users in the bidstream; enriching matched bid requests with valuable user data; and redistributing enhanced bid requests to the demand side via open RTB or private deals – all in a matter of milliseconds.
Bid Enrichment benefits the entire ecosystem:
- Data owners gain real-time activation and easy ecosystem distribution for their valuable data assets in a data-secure environment
- Data owners can open new revenue streams for monetising data with full distribution transparency, pricing control and dynamic feedback
- Advertisers gain access to high-quality audience data at scale via their preferred buying channels in real-time
- SSPs and publishers enjoy higher yield due to increased inventory valuation and bid density