NEW YORK, Oct. 23, 2017 /PRNewswire/ — IPONWEB, an industry pioneer and world leader in the development of 1st-party media trading systems and infrastructure, announced today that Brian Fitzpatrick has been appointed General Manager of its Demand business unit. In this role, Fitzpatrick will be responsible for defining and executing the global strategy for IPONWEB’s Demand Side platform business, which currently services DSPs, agencies, and brand advertisers across North America, EMEA, and APAC. Operating out of the company’s London office and reporting to CEO, Boris Mouzykantskii, Fitzpatrick will oversee all operations for the Demand business unit, including sales, marketing, product, and technology.

Widely considered one of London’s digital veterans, Fitzpatrick has been involved in digital media since 1995, having worked as one of the first media buyers at Mediacom London, before moving on to leadership roles at Game UK Ltd and Lycos Europe. Prior to IPONWEB, Brian served as managing director for the European business of, where he oversaw the growth of agency, network and publisher partnerships and managed the transition following AOL’s acquisition in 2013. Brian also served as European Managing Director of the Media Innovation Group at WPP, which became the first and largest agency trading desk and laid the groundwork for what eventually became Xaxis.

Of the appointment, Mouzykantskii said: “Brian’s strong and tenured background in digital media and long history of servicing enterprise demand partners will accelerate IPONWEB’s ability to deliver on the increasingly complex challenges our clients face. He has a proven track record of pushing innovation in media and will play a pivotal role in enhancing our strategic vision and growth among agencies, advertisers, and DSPs globally.”

Fitzpatrick added, “The digital media industry is still in its infancy and currently experiencing some major growing pains as advertisers and agencies struggle to come to terms with the issues of trust and transparency. While the application of technology to support the supply chain has been a positive force in general, it has left some in the industry confused about its true effectiveness. IPONWEB is already working with some of the most forward thinking businesses in the industry to develop solutions that help to streamline the media buying process making it more effective and efficient.”

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