Multi-Goal Optimization Strategies

Most DSPs allow buyers to set-up and manage campaigns with an eye to optimizing to a singular KPI, like viewability, clicks, or conversions. But not all campaigns are so simple. Many campaigns have multiple, sometimes competing, goals that must be considered holistically when optimizing for performance.


Download this paper to learn how BidCore’s MultiGoal Optimization allows buyers to:


  • Consider multiple goals in combination when setting up campaigns
  • Rank those goals to ensure the most critical are achieved first
  • Create their own optimization logic suited to their unique business needs