A flexible & extendable bidding technology, purpose-built for performance & differentiation for the advanced programmatic buyer.
Almost all programmatic buying platforms allows buyers to apply specific campaign settings and rules. This includes things like: frequency caps, targeting criteria, desired event (click, video view, impression) and cost-per-event. These settings, however, are fairly limited in their ability to truly capture the real business requirements of a particular campaign or media buyer.
BidCore makes 14 buying strategies available in the UI to all buyers. These strategies support CPM, CPC, and CPV-based buying models combined with various advertiser payout types and performance optimization goals (views, clicks, video views, conversions).
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