UNLEASH YOUR PROGRAMMATIC POTENTIAL

Introducing BidCore, a DSP as unique as your business

In programmatic, no two media buyers are alike

Each has its own unique business models, data assets, campaign goals, targeting requirements, and reporting needs. But most DSPs on the market today are built to satisfy the greatest number of buyers with the lowest common denominator feature set and capabilities.

That’s why we built BidCore – a new type of demand-side platform that gives advanced buyers full flexibility and customization control, so they can bring their unique programmatic vision to life, without skimping on the features they need to get up and running quickly, and to operate their business at global scale.

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BIDCORE

A DSP Built for Differentiation

Full Customization

Leverage open DSP architecture and flexible APIs to build a unique buying stack on top of best-of-breed programmatic tech and intelligence capabilities.
Automated Buying

Choose from 15+ preset buying algorithms (or develop your own) to achieve specific business or campaign goals while satisfying delivery & pacing needs.
Secure Data Activation

Activate 1st-party data in a dedicated environment to ensure you’re only buying supply most relevant to you; gain log file access to fuel data-based insights.
Global Supply Access

Access premium inventory from 50+ leading and niche SSPs and 120 directly-integrated publishers across video, display, mobile, in-app and CTV.

Powering Better Outcomes for Every Kind of Media Buyer

Ad Tech & Data
Activate proprietary data assets, business models or buying intelligence on top of best-in-class programmatic technology.
- Integrate media buying directly into your own tools with fully customizable campaign setup, management and reporting APIs
- Activate 1st-party data securely to unlock unique buying capabilities and business models
- Build your media buying business on top of best-of-breed programmatic tech
Download the Latest Product Handout
Publishers & Networks
Create new revenue streams around data activation and audience extension, without putting your most valuable assets at risk:
- Buy your own supply programmatically to build out a managed service offering for demand partners
- Bring programmatic and direct sold campaigns into a single auction to maximize yield
- Create new targeting and audience products based on first-party user data
- Promote your own offers, including subscriptions, events, and affiliate programs, with a DSP that gives you more targeting and optimization controls
Do you need your own Bidder?
Agencies
Create differentiated programmatic buying and data strategies to drive unique value for advertising partners.
- Deploy bespoke buying & optimization capabilities based on proprietary data, IDs, or intelligence
- Establish and execute guaranteed spend with preferred publisher partners
- Drive better outcomes by optimizing campaigns against multiple KPIs simultaneously
Learn More About Multi-Goal Optimization
Brands
Bring programmatic buying in-house with more control, greater efficiency, and full transparency.
- Deploy targeting and optimization tools unique to your business goals
- Activate 1st-party data assets securely to drive engagement & performance
- Integrate media buying seamlessly into proprietary data and reporting tools
- Buy directly from preferred publisher partners to maximize spend efficiency
Download our In-Housing Handout

“We have raised our game with BidCore. It is highly-sophisticated but easy to use, and comes with extensive customer support. We have been able to develop ad buying strategies customized for our specific business needs and track whether they are working – as a result of this optimization we are seeing performance levels that are far better than standard ads and constantly improving.”

Drew Schutte | CEO, Speakable

“IPONWEB helped a vertical-oriented performance agency to dramatically reduce AdTech costs. Over several months, the client was able to increase CTR by 3 times, lower CPMs on performance-based campaigns by 18% and at the same time almost double their media budgets.

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Vertical Agency Case Study Download

“Growing our business requires that we expand our audience reach; BidCore has enabled this by increasing our access to quality programmatic video inventory. It has also allowed us to optimize our buying of viewable inventory, and increase our ad completion rate by 45%.”

Brian Bennett | CEO, Egami.tv

“Scaling through connections with non-direct pubs outside of the network, we’ve achieved the target engagement rates while running campaigns for multiple advertisers. Speakable was able to increase media spend by 500% between 2019-2020 year-on-year, driving scale and performance, with BidCore.”

Speakable Case Study Download

BIDCORE

Inside BidCore

BidCore is an open and fully customizable DSP framework that combines core bidder functionality with the ability to deploy 1st-party buying, optimization, and data activation strategies. This unique architecture allows advanced media buyers to turn their programmatic vision into reality and create real competitive edge.

Customizable node supports client-specific buying, optimization, data activation, and targeting requirements to drive differentiated performance.

Flexible architecture enables API-based workflow and reporting management, and integration with all external 3rd-party systems.

Essential bidder functionality, like campaign management, targeting, pacing and reporting, has been isolated and exists within the Core.

Direct access to more than 120+ premium publishers creates highly efficient and performative supply paths.

Put Your Data to Work, Securely and at Scale

ACTIVATION WITHOUT LIMITS
No limit to the volumes or file sizes of 1st-party data you use for campaign targeting and audience activation

LOG-LEVEL TRADING DATA
Easy access to your trading logs, including all no bid, yes bid, impression, click, view, and conversion data

POWERFUL DATA ANALYTICS
Full transparency into all trading data, plus full support for creating your own trackable metrics and reporting against 1st-party data sets

REAL-TIME DATA AUGMENTATION
Real-time bid decisioning based on your own data intelligence to execute truly differentiated media buying

Activate Your Data with Bidcore