UNLEASH YOUR PROGRAMMATIC POTENTIAL

Introducing BidCore, a DSP as unique as your business

Learn More

In programmatic, no two media buyers are alike

Each has its own unique business models, data assets, campaign goals, targeting requirements, and reporting needs. But most DSPs on the market today are built to satisfy the greatest number of buyers with the lowest common denominator feature set and capabilities.

That’s why we built BidCore – a new type of demand-side platform that gives advanced buyers full flexibility and customization control, so they can bring their unique programmatic vision to life, without skimping on the features they need to get up and running quickly, and to operate their business at global scale.

BIDCORE

A DSP Built for Differentiation

Powering Better Outcomes for Every Kind of Media Buyer

“We have raised our game with BidCore. It is highly-sophisticated but easy to use, and comes with extensive customer support. We have been able to develop ad buying strategies customized for our specific business needs and track whether they are working – as a result of this optimization we are seeing performance levels that are far better than standard ads and constantly improving.”

Drew Schutte | CEO, Speakable

“Growing our business requires that we expand our audience reach; BidCore has enabled this by increasing our access to quality programmatic video inventory. It has also allowed us to optimize our buying of viewable inventory, and increase our ad completion rate by 45%.”

Brian Bennett | CEO, Egami.tv

BIDCORE

Inside BidCore

BidCore is an open and fully customizable DSP framework that combines core bidder functionality with the ability to deploy 1st-party buying, optimization, and data activation strategies. This unique architecture allows advanced media buyers to turn their programmatic vision into reality and create real competitive edge.

X

Customizable node supports client-specific buying, optimization, data activation, and targeting requirements to drive differentiated performance.

X

Flexible architecture enables API-based workflow and reporting management, and integration with all external 3rd-party systems.

X

Essential bidder functionality, like campaign management, targeting, pacing and reporting, has been isolated and exists within the Core.

X

Direct access to more than 120+ premium publishers creates highly efficient and performative supply paths.

Put Your Data to Work, Securely and at Scale

ACTIVATION WITHOUT LIMITS
No limit to the volumes or file sizes of 1st-party data you use for campaign targeting and audience activation

LOG-LEVEL TRADING DATA
Easy access to your trading logs, including all no bid, yes bid, impression, click, view, and conversion data

POWERFUL DATA ANALYTICS
Full transparency into all trading data, plus full support for creating your own trackable metrics and reporting against 1st-party data sets

REAL-TIME DATA AUGMENTATION
Real-time bid decisioning based on your own data intelligence to execute truly differentiated media buying

Activate Your Data with Bidcore
image-9_722
bidcore-screenshot-2

Flexible Integration Options

BidCore supports three integration methods to accommodate different business needs and ensure you can start buying right away.

INTUITIVE UIs
Access standard campaign management & reporting tools through robust UIs

FLEXIBLE APIs
Integrate campaign management and reporting functionality into your own workflows

REAL-TIME BID ENRICHMENT
Inform bid logic in real-time based on your own intelligence, algorithms, or data

Learn more about integrating with BidCore

Explore our product and API documentation portal to see what’s possible with BidCore

Our Partner Ecosystem

IPONWEB

News and Insights

View all