BIDCORE

BID YOUR WAY

An open and customizable bidder for today's advanced programmatic buyer

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Introducing BidCore

Programmatic buying has created huge efficiencies and performance gains for advertisers, but most major DSPs don’t provide the level of control, security, and flexibility that today’s advanced programmatic buyers require.

BidCore, powered by IPONWEB, is an open and fully customizable bidder framework that combines core DSP functionality with the ability to deploy 1st-party buying, optimization, and data activation strategies. This unique architecture allows the most sophisticated programmatic buyers to achieve truly differentiated performance and create real competitive edge.

BIDCORE

How it Works

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Customizable node supports client-specific buying, optimization, data activation, and targeting requirements to drive differentiated performance.

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Flexible architecture enables API-based workflow and reporting management, and integration with all external 3rd-party systems.

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Essential bidder functionality, like campaign management, targeting, pacing and reporting, has been isolated and exists within the Core.

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Direct access to more than 120+ premium publishers creates highly efficient and performative supply paths.

BIDCORE

Built for Differentiation and Performance

Powering Better Outcomes for Every Kind of Media Buyer

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Flexible Integration Options

BidCore supports three integration methods to accommodate different business needs and ensure you can start buying right away.

INTUITIVE UIs
Access standard campaign management & reporting tools through robust UIs

FLEXIBLE APIs
Integrate campaign management and reporting functionality into your own workflows

REAL-TIME BID ENRICHMENT
Inform bid logic in real-time based on your own intelligence, algorithms, or data

Learn more about integrating with BidCore

Our Partner Ecosystem