In this special voxpop edition of TraderTalk TV, Nathan Woodman, SVP strategic development, IPONWEB, talks through the hot topic of supply path optimisation.
In this episode, Woodman discusses:
– What supply path optimisation (SPO) is
– How SPO works for advertisers
– How SPO works for publishers
– Where the responsibility for ensuring an optimised supply path should lie
– How SPO can help to create a more transparent ecosystem
Read the original article at ExchangeWire.com