May 2001 – IPONWEB Established in the UK
Initial focus of the business is to provide software engineering development services
2004 – 2007 RightMedia Platform Development
Become key technology partner, IPONWEB developed, delivered and evolved the RMX platform with a focus on world class IP and capabilities for algorithmic decisioning at massive transaction scale. Platform reliably and cost effectively delivered 5 billion ad imps per day with 30 thousand creatives available for selection. In April, 2007 Yahoo acquired RightMedia, IPONWEB completed last iteration and transition of technical development and support functions to the Yahoo internal support and development teams in 2009.
2007 – Customer Expansion
Leveraging established capabilities, IPONWEB accelerated independent technology development to support a range of mainstream online clients and eCommerce models. Remains primarily an outsourced development services business.
2008 – u-Platform Development
Productisation of R&D to provide a standardised but customisable technology stack focused on best of breed technology, cost effectiveness at scale and support for a range of unique, customer business models in online advertising.
2009 – u-Platform Launch and in-market development
Commercial focus turns to attracting a number of high profile, early adopter clients to validate, deliver and enhance the u-Platform proposition. Focus shifts to RTB enabling customers
2010 – Customer Growth, Scale & Sophistication
Sophisticated versioning of the product suite, with new levels of scale, speed & capacity. Rapid client expansion and business growth.
2011 – More Client Growth, Performance Enhancements & In-Market Team Development
Continued client growth, strengthening of customer facing and establishment of in-market teams. Ongoing product evolution & significant expansion of u-Predict performance. Forms strategic alliance and Joint Venture with DAC for the Japanese / Chinese markets.