Our Solutions

A Customized Approach to Development

At IPONWEB our goal is partner with our customers in the creation of unique customized platforms for Media Trading. We know that every business is unique, every product is different, so rather than fit your business onto our technology, we take a solution first approach. We know from experience that custom tailored approaches get superb results. We also know that you really can’t plan 1-2 years ahead in this space. Controlling your own platform gives you the flexibility to quickly adapt and respond to your environment and ensure your business is where it needs to be.

We see our technology as important building blocks, but like cement, bricks and mortar they are just used to shape a house to a particularly architects specification, your business model – no two houses are the same with us. Each platform solution is individually designed around our customers unique business and opportunity, their respective integration requirements, legacy systems, market conditions and vision for their business.

Our solutions are designed to be flexible and give our customers complete control over evolving technology in line with their business. Nothing stands still in online advertising; the house is never completely built. 12 months after launch, we continually see significantly more development, algorithm tuning and unique product iteration than was ever conceived at launch.

Based around a ‘Software as a Service’ (SaaS) model, our solutions encompass the regular iteration and refinement essential to help you remain competitive. Our goal is to become a seamless partner that helps you achieve success.

The Solution Process:

For us, everything starts with establishing a clear vision of our customers’ business model. A solution is then customized around the required feature set & then developed leveraging our u-Platform rapid development ecosystem. Our products provide the key building blocks, these are then combined together with the proprietary business logic developed uniquely for each client and then executed as a solution via our proven project delivery methodology.

The above process can be iterative, occurring in 1-3 month cycles for major new feature releases. The outcome enables for very fast iteration and rapid evolution of a client’s solution to match the equally fast changes in their business model.