3

Architecture

Customised real-time media trading solutions, no matter what the business model or feature-set requirements, all utilize the same basic underlying technology pieces: ad-serving and decisioning, probability modeling & prediction, data transformation, big data processing and reporting.

The graphic below maps out a simple u-Platform solution architecture that shows how these core u-Platform frameworks interact and operate functionally as part of a basic client solution.

 

u-Platform Solution Architecture

uplatform_Architecture-2