u-Reports provides a query and reporting interface, ideally suited for advertising traffickers and operations. It is used by both Ad ops and engineering teams to interactively slice and dice system data volumes, stored in u-Slicer.
A customer’s data store may contain billions of impressions per day, each keyed with up to a hundred different attributes and cardinality in the tens of thousands. Normally this represents a huge challenge in processing, speed and scale requirements for a querying tool, yet we are still able to offer customers a click-and-respond interaction experience.
Incorporating u-Predict visualizations, u-Reports offers a very specific use case for Business Intelligence, to help monitor, understand and iterate Media Trading activity. It enables you to deep dive into your traffic data to track, dissect and understand particular behaviors, performance and anomalies around campaign execution or yield management.
Packaged with u-Slicer for all our clients, u-Reports quickly becomes an essential daily tool and reference point, as they problem solve performance and rapidly iterate their algorithms, optimization strategy and business models.