Customized Real Time Media Trading solutions, no matter what the business model or feature set requirements, all utilize the same basic underlying technology pieces; Ad-serving and decisioning, Probability Modeling / Prediction, Data transformation, Big Data processing and Reporting.
u-Platform brings together a specialist sophisticated ‘built for scale’ technology stack that is purpose built for advertising trading, incorporating ‘best of breed’ standards and principles. It is an open componentized architecture for the rapid development of highly scalable and algorithmically complex media trading platforms.
While the products themselves all represent key building blocks and specific purpose built applications. u-Platform as a development ecosystem combines with our client’s proprietary business logic, workflow UI and integration requirements to deliver a completely unique trading platform for each and every customer.
The driving philosophy of u-Platform is to take the engineering risk out of developing high volume media trading applications in the online advertising space. The u-Platform ecosystem simplifies the inherent challenges of attempting to build such systems in-house. Deployment is a question of only a few months, not years and our customers are able to enjoy rapid time to market and release cycles. Instantly competitive at scale with a sophisticated solution, our clients are empowered to quickly innovate and iterate to gain further competitive advantage.
This philosophy manifests itself by having each key component of the architecture well defined by APIs, so that development of a proprietary media trading platform becomes more a matter of integration & customization, than engineering development.
u-Platform enables our Clients to take control. It is inherently designed with scale in mind and offers incredible flexibility for further innovation, allowing our clients to grow, change and iterate as their business model demands.
The schematic below represents the component architecture that is IPONWEB u-Platform.