For the many typical data transformations required in the online advertising arena, IPONWEB offers data aggregation as a managed service product called u-ETL.
u-ETL is a managed hadoop cluster used for raw data transformations of our Clients’ data streams from external systems and our Clients’ own u-Server instances. It is a framework and integration environment that ties all of our products together, essential for processing the TBs of data necessary for successful system operations.
By using u-ETL, our clients leverage the operational efficiencies and cost savings gained from shared, hosted cloud infrastructure and our experience in monitoring and direct issue management with the data feed suppliers.
- Real-time collection, Processing & transformation of source data.
- Integrates 1st party data from pixel serving, campaign data & offline (CRM).
- Synching 3rd party partners to create a single user view.
- Anomaly & Fraud Detection.
- Monitors and alarms for critical events in data pipeline management.
- Processes logs from ad-serving and decisioning.
- Outputs u-Predict loop input.
- Outputs budget loops for ad decisioning.
- Outputs reporting loops for dashboard roll-ups.
- Outputs Budgeting / Dashboard feeds.
- Processes large data sets for u-Slicer & BI analysis.