Core Frameworks

u-Platform offers a range of powerful advantages and propositions for companies looking to take control of their technology.

IPONWEB packages up the very complex core technologies required to operate a real-time, algorithmically driven, media trading business into a rapid development environment called u-Platform.

u-Platform is used to build, operate and evolve real-time trading platforms using sophisticated frameworks that allow for extensive customisation of campaign delivery, optimization, ad-serving, real-time buying or selling, audience management and big data analytics.

The result is a totally customised platform solution for every client that is incredibly fast to evolve, uniquely empowers innovation and importantly ensures the kind of outstanding performance that only a purpose built technology stack can provide.