News & Insight

Enriching RTB could enrich the open marketplace, why are we waiting?

We’re now operating in a world where two companies hold the lion’s share of ad revenue. According to Facebook, in 2016 the company’s advertising revenue for the Asia Pacific region alone was US$4.3 billion.

A pretty sizeable chunk for a single platform, considering the region’s digital ad spend excluding China, amounted to US$37.3 billion that same year.

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April 24th, 2017

Bid Enrichment: What’s in It for You?

Ahead of taking the stage at ATS Paris 2017 to discuss machine learning, Cécile Douillard, commercial director EMEA, IPONWEB, explains for ExchangeWire how to make the most of bid enrichment.

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April 18th, 2017

IPONWEB Joins Digital Place Based Advertising Association

NEW YORK, March 20, 2017 – The Digital Place Based Advertising Association (DPAA) announced today that IPONWEB, which provides the technology, infrastructure and intelligence behind many of the world’s leading programmatic advertising platforms, has joined the rapidly growing trade marketing association.

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March 21st, 2017

IPONWEB taps Spotify’s programmatic chief Jakovljevic to lead publisher relations

Adtech outfit IPONWEB has appointed Jana Jakovljevic as vice president of business development for North America to help bolster its growth in the region by better accommodating publisher demand.

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March 14th, 2017