News & Insight

IPONWEB Joins Digital Place Based Advertising Association

NEW YORK, March 20, 2017 – The Digital Place Based Advertising Association (DPAA) announced today that IPONWEB, which provides the technology, infrastructure and intelligence behind many of the world’s leading programmatic advertising platforms, has joined the rapidly growing trade marketing association.

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March 21st, 2017

IPONWEB taps Spotify’s programmatic chief Jakovljevic to lead publisher relations

Adtech outfit IPONWEB has appointed Jana Jakovljevic as vice president of business development for North America to help bolster its growth in the region by better accommodating publisher demand.

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March 14th, 2017

Podcast: Nate Woodman on AdExchanger about Proprietary Machine-Learning Models

According to Nate Woodman, GM of demand solutions at IPONWEB, the deployment of brand data in the media-buying arena is at an early stage. His pet thesis: Now that CRM activation in programmatic is common, the next challenge will be the development of proprietary machine-learning models that are owned and controlled by brands.

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January 5th, 2017

ATS NYC 2016: First-Party Machine Learning in Programmatic

At ATS New York 2016, Nathan Woodman, General Manager of Demand Solutions at IPONWEB, delivered a keynote speech on the topic of first-party machine learning in programmatic, with a request to the industry: can we create a framework for ‘Open Machine Learning’?

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December 28th, 2016