Thus far the majority of ad tech platforms have been sticking plaster solutions for various types of media trading. For example, most agency trading desks find themselves forced to use multiple DSPs, whether it’s for certain features or for access to specific inventory, and the all-singing, all-dancing single stack remains the stuff of legend.
October 3rd, 2016
Publishing Trade Body Digital Content Next Announces Online Ad Marketplace
Automated online ad system TrustX aims to increase transparency in online advertising
Digital media trade body Digital Content Next is launching an automated online ad marketplace called TrustX, in a bid to bring more transparency to online advertising. The ad marketplace, or “ad exchange,” will allow marketers to buy ad space across properties owned by 25 media companies, including ABC, Condé Nast, Hearst, NBCUniversal, the Washington Post, Meredith, ESPN, Vox Media and News Corp which owns The Wall Street Journal.
September 26th, 2016
You can view a video of the the presentation here:
The hotly anticipated keynote speech from Dr Boris Mouzykantskii, founder, CEO & chief scientist, IPONWEB, is here. At this year’s ATS London event, the keynote speech did not disappoint. Building from a complex start, with complicated formulae and an explanation of the functionality of machine learning, which left the packed venue in awe, Dr Boris crescendoed into how machine learning fits into the modern world, outlining mistakes that can be made, describing data science as the Cheshire Cat to a business’ Alice In Wonderland. Not to be missed.
September 23rd, 2016
In this special vox pop edition of TraderTalk TV at dmexco 2016, Barry Adams, VP, commercial development, BidSwitch talks about their business developments within the programmatic ecosystem, their position on header bidding and some key takeouts from their recently launched research, in association with ExchangeWire Research, which looked at consolidation vs fragmentation in the market.
September 23rd, 2016