News & Insight

Programmatic DOOH ad space will be in high demand: IPONWEB

A recent addition to the Digital Place Based Advertising Association’s (DPAA) membership ranks was IPONWEB, a global technology company. IPONWEB is at the forefront of the increasing use programmatic in the digital out of home industry, helping DOOH networks develop new revenue streams.

Freelance reporter Mel Stott chatted recently with Brian Golbere, IPONWEB’s GM of Emerging Technology, about the company.

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April 25th, 2017

Enriching RTB could enrich the open marketplace, why are we waiting?

We’re now operating in a world where two companies hold the lion’s share of ad revenue. According to Facebook, in 2016 the company’s advertising revenue for the Asia Pacific region alone was US$4.3 billion.

A pretty sizeable chunk for a single platform, considering the region’s digital ad spend excluding China, amounted to US$37.3 billion that same year.

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April 24th, 2017

Bid Enrichment: What’s in It for You?

Ahead of taking the stage at ATS Paris 2017 to discuss machine learning, Cécile Douillard, commercial director EMEA, IPONWEB, explains for ExchangeWire how to make the most of bid enrichment.

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April 18th, 2017

IPONWEB Joins Digital Place Based Advertising Association

NEW YORK, March 20, 2017 – The Digital Place Based Advertising Association (DPAA) announced today that IPONWEB, which provides the technology, infrastructure and intelligence behind many of the world’s leading programmatic advertising platforms, has joined the rapidly growing trade marketing association.

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March 21st, 2017