One of the themes discussed at our TV Rise event was the convergence of ad tech and martech and the implications for the TV industry.
In a special edition of TraderTalk TV, coming from the Cannes Lions festival, Martin Hill, director of solutions engineering, IPONWEB, talks about the challenges facing publishers and how the future is evolving for them.
June 22nd, 2017
June 16th, 2017
Walled gardens – environments where media and often data are fenced off from open exchange buying – continue to rile many on the buy-side, to the point where even the Association of National Advertisers (the ANA) in the US have been taking them on publicly.
May 8th, 2017
A recent addition to the Digital Place Based Advertising Association’s (DPAA) membership ranks was IPONWEB, a global technology company. IPONWEB is at the forefront of the increasing use programmatic in the digital out of home industry, helping DOOH networks develop new revenue streams.
Freelance reporter Mel Stott chatted recently with Brian Golbere, IPONWEB’s GM of Emerging Technology, about the company.
April 25th, 2017