One of the themes discussed at our TV Rise event was the convergence of ad tech and martech and the implications for the TV industry.
Whilst the TV has made some significant strides in terms of moving forward on developing data-driven offerings over recent years, there’s still a tendency to focus mainly on the sell-side competition from other media and platforms:
July 25th, 2017
In a special edition of TraderTalk TV, coming from the Cannes Lions festival, Martin Hill, director of solutions engineering, IPONWEB, talks about the challenges facing publishers and how the future is evolving for them.
June 22nd, 2017
June 16th, 2017
Walled gardens – environments where media and often data are fenced off from open exchange buying – continue to rile many on the buy-side, to the point where even the Association of National Advertisers (the ANA) in the US have been taking them on publicly.
May 8th, 2017