News & Insight

Video Keynote: Boris lifts the veil on RTB & Ad-trading strategies at ATS London

Dr. Boris Mouzykantskii, CEO of IPONWEB, gave one of the best keynotes of the day at the recent ATS London.

The presentation entitled, Unpacking The Black Box, lifts the veil on ad trading strategies for Agency Trading Desks, DSP’s and direct Advertiser buyers. Mouzykantskii gives a proper deep dive here into the actual buying mechanics of RTB.

See the full video of the presentation here

Exchange Wire Interview: Boris on the ‘Stack Wars’ and the evolution of Real-time Advertising.

Dr. Boris Mouzykantskii is Founder, CEO & Chief Scientist, at IPONWEB. Mouzykantskii is a keynote at this year’s sold out ATS London. Here he discusses the current state of the real-time eco-system, the IPONWEB proposition and why an end-to-end stack strategy is unsustainable.

For those unfamiliar with Boris Mouzykantskii and IPONWEB, can you give an overview of the company’s proposition?

Essentially we build and operate customised media trading systems that enable our clients to take advantage of RTB, Audience & Programmatic buying on both the buy and sell sides of the equation, any of which can be designed to operate across any combination of display, mobile or video media.

Case Study: ClickDistrict launches Platform161 in partnership with Google & IPONWEB.

With help from Google and IPONWEB, ClickDistrict’s newly launched Platform 161 efficiently acquires high performance display advertising for its clients with its own real-time bidding (RTB) technology.

Part ad network, part technology company, ClickDistrict delivers performance display advertising to significant advertisers and agencies across Europe, the Middle East and the Asia Pacific region. The company started buying on ad exchanges a number of years ago and have rapidly ramped up their presence in the realm of real-time bidding (RTB) to  maintain a competitive advantage in the fiercely challenging world of online display advertising.

Exchange Wire Interview: Shane on IPONWEB Europe & our role in the RTB Eco-System

Shane Shevlin is Director of Business Development EMEA at IPONWEB. Here Shevlin discusses the IPONWEB solution in Europe, how the company works with ad tech vendors, and the critical role its technology plays in the real-time advertising eco-system.

For those unaware of the IPONWEB solution in Europe, can you give an overview of your current offering?

IPONWEB is essentially the tech provider behind many of the leading Ad tech platforms in the RTB space. We build and operate customised media trading systems that enable our clients to take advantage of RTB, Audience & Programmatic buying on both the buy-side and the sell-side of the equation, all of which can operate across display, mobile and video channels.