Key Benefits for Supply Platforms
/ SEAMLESS INTEGRATION WITH THE DEMAND ECOSYSTEM
Accelerates access to demand partners worldwide, through a single technical integration and trading agreement. Also supports independent contracting directly with demand partners to utilize BidSwitch for the technical connection only.
CENTRAL USER SYNCHRONISATION
Centrally syncs users with all demand partners, creating operational efficiencies by managing and controlling a single source sync call.
DEAL ID SUPPORT
Normalises the RTB protocol representation of Deal IDs across demand platforms, enabling a unified means to manage direct deals.
/ BID MANAGEMENT & TRANSPARENCY
Receives all creative approval requests from demand partners via one channel.
MULTIPLE BID RESPONSE MANAGEMENT
Supports provision of multiple bid responses with different bid prices and creatives. Number of bid responses to be accepted is determined by Supply Platform.
Provides expenditure reports by date, impression counts, media cost, geo and more to support yield management.