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Key Benefits for Demand Platforms

SEAMLESS INTEGRATION WITH THE SUPPLY ECOSYSTEM

SINGLE INTEGRATION
Accelerates access to supply partners worldwide, through a single technical integration and trading agreement. Also supports independent contracting directly with supply partners to utilize BidSwitch for the technical connection only.

CENTRAL USER SYNCHRONISATION 
Centrally syncs users with all supply partners to gain operational efficiencies by managing and controlling a single source sync call.

SITE CATEGORY DATA UNIFICATION 
Maps and unifies site category data from non-Open RTB supply platforms to IAB categories.

DEAL ID SUPPORT 
Normalises the RTB protocol representation of Deal IDs across supply platforms, enabling a unified means to manage direct deals.

QUALITY, TRANSPARENCY & CONTROL

FRAUD DETECTION 
Leverages best-in-class fraud detection algorithms to screen out non-human traffic; ensuring inventory quality and optimum performance of conversion-oriented campaigns.

SELF-SERVE USER INTERFACE
Manages bidding activity across all supply sources in real-time for transparent, continuous access to bidstream – on an intuitive UI no-one else in the industry can offer.

MULTIPLE BID RESPONSE MANAGEMENT
Supports the sending of multiple bid responses with different bid prices and creatives.

GLOBAL CURRENCY SUPPORT (FOREX)
Simplifies global currency transactions and transparently converts across currencies so partners can take advantage of international trading opportunities.

REAL-TIME REPORTING 
Provides real-time view of media costs, available bids and impressions; by SSP, country, size and more to better manage spend across key performance metrics.

DAILY BUDGET LIMITS 
Enables the ability to set daily budget caps to reduce risks and exposures in case of unforeseen issues.

INTELLIGENT TRAFFIC SHAPING

SMARTSWITCHING 
Intelligently optimises the bidstream based on historical bidding activity in order to send more optimal inventory to demand partners. Helps to significantly reduce listening costs by maximizing the quality of traffic for a given QPS; ensuring higher win rates without impacting budget or delivery.

RICH TARGETING FILTERS
Provides extensive levels of filtering capabilities to customise trading activity: targeting by SSP, domain, geo (country, region and city), bid group, user agent, media type (display, video, mobile) and more.