BidCore

Introducing BidCore

Programmatic buying has created huge efficiencies and performance gains for advertisers, but most major DSPs don’t provide the level of control, security, and flexibility that today’s advanced programmatic buyers require.

BidCore, powered by IPONWEB, is an open and fully customizable bidder framework that combines core DSP functionality with the ability to deploy 1st-party buying, optimization, and data activation strategies. This unique architecture allows the most sophisticated programmatic buyers to achieve truly differentiated performance and create real competitive edge.

How it Works

Customizable node supports client-specific buying, optimization, data activation, and targeting requirements to drive differentiated performance.

Flexible architecture enables API-based workflow and reporting management, and integration with all external 3rd-party systems.

Essential bidder functionality, like campaign management, targeting, pacing and reporting, has been isolated and exists within the Core.

Direct access to more than 120+ premium publishers creates highly efficient and performative supply paths.

Built for Differentiation and Performance

Full Customization

Deploy bespoke buying, targeting, and optimization strategies (or use our 15+ off-the-shelf options) to drive differentiated performance and superior business outcomes.

Advanced Optimization

Select and prioritize campaign goals based on your desired outcomes and business requirements. Unlock unique optimization capabilities against any trackable event.

Secure Data Activation

Activate your unique data sets to enable differentiated buying capabilities and performance (all data is stored in a secure, dedicated environment, so no other buyers have access to it).

Direct Supply Access

Buy directly from more than 120 premium publishers across video, display, mobile, and CTV to reduce fees and restore more ad spend to working media.

Powering Better Outcomes for Every Kind of Media Buyer

Brands
Bring programmatic buying in-house with more control, greater efficiency, and full transparency.
- Deploy targeting and optimization tools unique to your business goals
- Activate 1st-party data assets securely to drive engagement & performance
- Integrate media buying seamlessly into proprietary data and reporting tools
- Buy directly from preferred publisher partners to maximize spend efficiency
Download our In-Housing Handout
Agencies
Create differentiated programmatic buying and data strategies to drive unique value for advertising partners.
- Deploy bespoke buying & optimization capabilities based on proprietary data, IDs, or intelligence
- Establish and execute guaranteed spend with preferred publisher partners
- Drive better outcomes by optimizing campaigns against multiple KPIs simultaneously
Learn More About Multi-Goal Optimization
Ad Tech & Data
Activate proprietary data assets, business models or buying intelligence on top of best-in-class programmatic technology.
- Integrate media buying directly into your own tools with fully customizable campaign setup, management and reporting APIs
- Activate 1st-party data securely to unlock unique buying capabilities and business models
- Build your media buying business on top of best-of-breed programmatic tech
Download the Latest Product Handout
Performance Buyers
Achieve exceptional performance with custom buying and closed-loop optimization strategies.
- Build custom buying and conversion optimization strategies based on 1st-party pixel signals and data segments
- Access quality supply directly to reduce fees and maximize spend efficiency
- Leverage intelligent bid optimization technology to reduce average cost of media
Contact Us To Learn More

Flexible Integration Options

BidCore supports three integration methods to accommodate different business needs and ensure you can start buying right away.