News & Insight

December 28th, 2016

ATS NYC 2016: First-Party Machine Learning in Programmatic

At ATS New York 2016, Nathan Woodman, General Manager of Demand Solutions at IPONWEB, delivered a keynote speech on the topic of first-party machine learning in programmatic, with a request to the industry: can we create a framework for ‘Open Machine Learning’?

In this keynote presentation and fireside chat, You will hear from Woodman about the following:

– The sheer growth of data in the digital industry and how businesses are coping with it

– The increasingly prevalent role of machine learning

– How brands building their own algorithms can bring them a competitive advantage

– The prospect of an Open Machine Learning protocol to bring more transparency to data and machine learning

 

You can fine a full write-up of Woodman’s keynote speech here.