October 1st, 2012

Video Keynote: Boris lifts the veil on RTB & Ad-trading strategies at ATS London

Dr. Boris Mouzykantskii, CEO of IPONWEB, gave one of the best keynotes of the day at the recent ATS London.

The presentation entitled, Unpacking The Black Box, lifts the veil on ad trading strategies for Agency Trading Desks, DSP’s and direct Advertiser buyers. Mouzykantskii gives a proper deep dive here into the actual buying mechanics of RTB.

See the full video of the presentation here