October 18th, 2011

Exchange Wire Interview on IPONWEB Japan, Adoption of RTB & Trends in the Japanese Market

Keiichi Tezuka is President & CEO of IPONWEB Japan and Derek O’Neil is Chief Business Development Officer for IPONWEB, here they discuss IPONWEB Japan – the joint venture between D.A.Consortium Inc.’s consolidated subsidiary, PlatformOne and IPONWEB Holdings. They talk about the uniqueness of the Japanese market, the ‘astonishingly fast’ adoption of RTB and the dynamics and challenges of the Japanese market. They also highlight a move into the Chinese market is part of IPONWEB Japan’s plan.
Read the full article on Exchange Wire here.